THE MARKETING COMPETITION AND BUSINESS STRATEGY IN FORMING AND PROTECTING OF THE COMPETITIVE ADVANTAGES OF RAIL PASSENGER TRANSPORT

Authors

  • T. S. Melnyk Ukrzaliznytsia, Kyiv, Ukraine
  • O. V. Khrystofor State scientific research center, Ukrzaliznytsia, Kyiv, Ukraine

DOI:

https://doi.org/10.15802/stp2009/14177

Keywords:

competition, business strategy, railways, passenger transport

Abstract

The article is devoted to consideration of basic models of choice of marketing competition and business strategy directed on forming of set of competitive advantages of railway transport, providing and defense of competitively attractive positions at the market of transport services for population. The practical aspects of these problems are represented in the article too.

Author Biographies

T. S. Melnyk, Ukrzaliznytsia, Kyiv

T. S. Melnyk

O. V. Khrystofor, State scientific research center, Ukrzaliznytsia, Kyiv

O. V. Khrystofor

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Published

2009-08-25

How to Cite

Melnyk, T. S., & Khrystofor, O. V. (2009). THE MARKETING COMPETITION AND BUSINESS STRATEGY IN FORMING AND PROTECTING OF THE COMPETITIVE ADVANTAGES OF RAIL PASSENGER TRANSPORT. Science and Transport Progress, (28), 246–254. https://doi.org/10.15802/stp2009/14177

Issue

No. 28 (2009): ISSUE 28

Section

ECONOMICS AND МANAGEMENT

License

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