BUSINESS PLANNING AND FINANCIAL SWOT ANALYSIS AS WAYS OF INCREASING THE EFFICIENCY OF ECONOMIC ACTIVITY OF THE UNIVERSITIES

O. O. Kovtun

Abstract


In the present-day, quickly changing economical situation it is practically impossible to achieve positive results without planning one’s actions and forecasting their consequences on the market of educational and other services. A comparison of theoretical and practical approaches to organization and management of competitiveness on the market of educational services allows to propose business-planning of financial and economic activities on the basis of the method of financial SWOT-analysis and comparison of economic parameters as a way of increasing efficiency of economic activities of a university or college.


Keywords


university; economic activity; SWOT-analysis; business planning

GOST Style Citations


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ISSN 2307–3489 (Print)
ІSSN 2307–6666 (Online)