DIRECTIONS OF EXTREME TOURISM IN UKRAINE

L. V. Martseniuk

Abstract


Purpose. In the world market of tourist services the extreme tourism is very popular, as it does not require the significant financial costs and enables year on year to increase the offers of holiday packages, associated with active travel. Ukraine has significant potential for the development of extreme kinds of rest, but it is not developed enough. Forms of extreme tourism are unknown for domestic tourists, and therefore, they formed a negative attitude. The aim of the article is the analysis of extreme resort potential of Ukraine and promotion of the development of extreme tourism destinations in the travel market. Theoretical and methodological basis of research is the system analysis of the problems of ensuring the competitiveness of the tourism industry, theoretical principles of economic science in the field of the effectiveness of extreme tourism and management of tourist flows. Methodology. The author offers the directions of tourist flows control, which differ from the current expansion of services to tourists in Ukraine. The development of extreme tourism with the help of co-operation of railways and sport federations was proposed. Findings. During the research the author proved that the implementation of the tasks will be promote: 1) increase in budget revenues at all levels of the inner extreme tourism; 2) raise the image of Ukraine and Ukrainian Railways; 3) increase the share of tourism and resorts in the gross domestic product to the level of developed countries; 4) bringing the number of employees in tourism and resorts to the level of developed countries; 5) the creation of an effective system of monitoring the quality of tourist services; 6) the creation of an attractive investment climate for attracting the investment in the broad development of tourism, engineering and transport and municipal infrastructure; 7) improvement the safety of tourists, ensure the effective protection of their rights and legitimate interests and preservation of the property. Originality. The author shows the theoretical generalization and new solution of a scientific problem. It manifests itself in the development of theoretical and methodological approaches to the development of extreme tourism. Practical value. Rational use of measures proposed by the author of directional control of tourist flows will significantly increase the country's revenues from domestic tourism.


Keywords


railway tourism; tourist flow; tourist route; extreme tourism; resort potential

References


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DOI: https://doi.org/10.15802/stp2016/60960

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