STRATEGY OF INNOVATIVE ACTIVITY OF INDUSTRIAL ENTER-PRISES
DOI:
https://doi.org/10.15802/stp2016/67283Keywords:
strategy of innovative activity, intellectual investment, innovation potential, intellectual activity, enterprise potential, creative potential, innovative productAbstract
Purpose. Successful activity of the large-scale industrial enterprises is carefully thought out strategy of management by innovative activity. Object of the article – to designate the existent problems of management by strategic potential at the large-scale industrial enterprises, their functioning and forming during adaptation in a world market and to work out the mechanism of strategy of management of innovative activity that can be applied at large-scale industrial enterprises; as well as to carry out a systematic analysis of the problem activity at the large-scale industrial enterprises mainly in the carriage-building branch. Methodology. The main factor of economic growth of any country is the innovations that are implemented at the enterprise to improve economic growth. Theoretical and methodological basis of research is systematic analysis of the strategy problem of innovative activity at the large-scale industrial enterprises, especially of the carriage-building branch, which is at the present moment on the decline and in need of reform. Rightly developed strategy of management of innovative activity will allow to balance the internal and external environment of the enterprise, as well as to compare the existing capacities at the enterprise, and the most importantly, will ensure survival in a changed political situation. Findings. The authors improved mechanism of the strategy of innovative activity at the large-scale industrial enterprises. Effective implementation of the strategic innovative activity of the industrial enterprises can enhance the competitiveness of not only some industrial enterprises but also the economy of Ukraine in general. Originality. The authors gave theoretical generalization and improved scheme of a mechanism of strategy of innovative activity at the large-scale industrial enterprises on improvement of indicators of intellectual activity and competitiveness in the market, as well as the resumption of communication between higher education institutions and research Institutes. Practical value. Rationally applied measures on the proposed by the author’s diagram of a strategy mechanism of innovative activity at the industrial enterprises will significantly improve the measures of innovation at the large-scale industrial enterprises, including the carriage-building branch, and to increase the competitiveness in the market.
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