Modern marketing features of freight transportation on Ukrainian market terms

Authors

  • N. V. Radionova Dnipropetrovsk National University of Railway Transport named after Academician V. Lazaryan, Ukraine
  • O. I. Kobets Dnipropetrovsk National University of Railway Transport named after Academician V. Lazaryan, Ukraine

DOI:

https://doi.org/10.15802/stp2011/6858

Keywords:

marketing, competitiveness, freight transportations, marketing instruments, analysis of demand, quality of transport service

Abstract

In the article the issue on searching methods of use of marketing tools for resolving the railway transport development problems and functioning this branch in the market conditions is considered.

Author Biographies

N. V. Radionova, Dnipropetrovsk National University of Railway Transport named after Academician V. Lazaryan

Н. В. Радіонова

O. I. Kobets, Dnipropetrovsk National University of Railway Transport named after Academician V. Lazaryan

О. І. Кобець

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Published

2011-09-25

How to Cite

Radionova, N. V., & Kobets, O. I. (2011). Modern marketing features of freight transportation on Ukrainian market terms. Science and Transport Progress. Bulletin of Dnipropetrovsk National University of Railway Transport, (38), 287–290. https://doi.org/10.15802/stp2011/6858

Issue

No. 38 (2011): ISSUE 38

Section

ECONOMICS AND МANAGEMENT

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